Posted by: Tom Ross | February 17, 2014

The Importance of Career Development Activities

Click on the title above to view on the CTE Central Blog website.

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How important are career development activities for high school students?

A recent study by a collaboration of Millennial Branding—a Gen Y research firm—and, the world’s largest internship marketplace, shows just how important such activities are. Internships and volunteering actually do help students get into better colleges and find better jobs.


For the study—High School Careersthese companies surveyed 4600 college students, 170 high school students and 326 employers across the country.

“From both the student and corporate perspectives, the study examines why students are focused on their careers, what professional activities they are participating in, their entrepreneurial ambitions, and how they search for internships. It also discusses the criteria that companies are using when recruiting and the importance of high school internships when it comes to college admissions and employment,” sums up the Boomer Workers blog post (which is the report) from Millennial Branding.

Some of the reports’ conclusions:

  • High school students today are more focused on careers than college students.
  • High school students are more willing to volunteer than college students.
  • High school students are more entrepreneurial than college students.
  • In 2014 half of the companies surveyed are creating high school internship programs.
  • Interview performance, grades, and references are the top indicators for employers when recruiting interns.
  • Most companies (70%) are likely to offer a college internship to successful high school interns.


“High school internships are a win-win for both employers and students,” said Robin D. Richards, Chairman and CEO of  “For students, work experience is the key to ensure they make a good career decision and build their professional network.  By employing students, companies get exposure to talent early in their career journey and help support the well being of the local community” says Robin D. Richards, CEO, at

Dan Schawbel, founder of Millennial Branding and author of “Promote Yourself,” and Robin Richards, CEO of, list these reasons why it’s important for high school students to start thinking about careers early:

  • High school students will have a head start on networking;
  • Their job or intern experience will make their college application more competitive;
  • They will start making career decisions earlier and smarter; and
  • Interning—and even just applying for an internship—will build their confidence for when they are ready to look for a job in the real world.

“It’s never too early to start to think about your career,” writes Miriam Salpeter in U.S. News & World Report in reference to this study. “And the sooner the better.”

For more information on student career development activities, visit the California Career Cafe’s ‘Experience’ page.


  1. […] of career development activities, what’s the difference between an apprenticeship and an […]

  2. […] as career development activities used to be exploratory by nature. Prospective interns were expected to come to the interview armed […]

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